What is Privacy by Design?

Originating in the 1990s and conceptualized by Dr. Ann Cavoukian, Privacy by Design (PbD) is an approach to systems engineering which states that privacy should be taken into account throughout the whole engineering process. This interactive guide will walk you through its core principles, history, and the challenges users face in protecting their privacy.

The Seven Foundational Principles

Click on a principle to learn more. These concepts were designed to be flexible, but their generality has sometimes made adoption difficult for engineers.

Example:

Examples:

    A Short History of Adoption

    Key milestones in the global recognition and adoption of Privacy by Design.

    Challenges and The User's Struggle

    While people value their privacy, they often feel helpless. This is due to high-level challenges in implementing PbD, as well as inherent structural and psychological barriers that individuals face.

    Structural Asymmetry

    Cognitive Biases