Summary: Taste is a crucial competitive advantage for founders, influencing every decision in product development. It goes beyond aesthetics, requiring hard choices and a deep understanding of user experience. Taste shapes a product’s identity, guiding teams to make intentional decisions that resonate with users and set them apart in the market.
True random feels broken. Engineered random feels right. (View Highlight)
This is taste. The relentless, almost painful ability to know what should exist, what shouldn’t, and where quality matters. It’s the difference between shipping a product and shipping a point of view. (View Highlight)
If your “taste” doesn’t cost you something, it’s not taste. It’s preference. (View Highlight)
In competitive evaluations, this coherence becomes your edge. Polish beats features. The product that looks finished gets tagged as “enterprise-ready”—even when it’s not. Because taste isn’t just design. It’s the compound effect of ten thousand aligned decisions, each one reinforcing your point of view. (View Highlight)
Great engineers can work anywhere. They choose teams where craft is currency—where someone will notice if the animation curves are wrong, where performance isn’t just measured but felt. (View Highlight)