Summary: To market a product you don’t use, try to understand and empathize with your customers’ perspectives. Use the “Of Course exercise” to shift your mindset and see why someone might like something you don’t. Avoid judging your customers, as this can hinder your ability to connect with them effectively.
Learning to get excited about what your customers get excited about will make you better at every part of your job. (View Highlight)
Being judgmental actually slows your ability to do your job. Don’t feel separate from your customers just because you wouldn’t buy what they buy. (View Highlight)
There are very few things that “everyone hates” or “everyone loves” (View Highlight)