Summary: Senior leaders evaluate ideas by looking for unique and valuable concepts, but many submissions may be too small, too large, or not profitable. A significant challenge is that good ideas often require clear paths to address potential problems. Collecting ideas is not enough; leaders need to provide guidance on how to present them effectively.
The hard thing about innovative ideas is that they’re innovative because they’re different. They’re almost guaranteed to be unexpected, and not fit our current models. Which is hard for some people to accept. (View Highlight)