This is a great book. You can open any page and random and find tidbits that immediately resonate with you. It has so many “I should be doing this, I should have done this, This is super advice” kind of messages. I had given it as a gift to my manager and he said he’s read it over 50 times!! Of course, he is someone who has a ‘yes’ tickmark to most of the items in the list. I have a long way to go though.

There are 75 guidelines in the book presented as pearls of wisdom by someone who has ‘been there, done that’. In a way, it is not about becoming the CEO, but feeling like a CEO, like someone who has things in control, even if you’re a first level manager.

The Rules

  1. Always take the job that offers the best money

  2. Avoid staff jobs, seek line jobs

  3. Don’t expect the personnel department to plan your career

  4. Get and keep customers

  5. Keep physically fit

  6. Do something hard and lonely

  7. Never write a nasty memo

  8. Think for one hour everyday

  9. Keep and Use a Special Idea Notebook

  10. Don’t have a drink with the gang

  11. Don’t Smoke

  12. Skip all office parties

  13. Friday is “How Ya’ Doing?” Day

  14. Makes Allies of your Peer’s subordinates

  15. Know everybody by their first name

  16. Organize “One-line Good job” Tours

  17. Make one More Call

  18. Arrive forty-five minutes early and leave fifteen minutes late

  19. Don’t take work home from the office

  20. Earn Your “Invitation Credentials”

  21. Avoid Superiors When You Travel

  22. Eat in Your Hotel Room

  23. Work, Don’t Read Paperbacks, on the Airplane

  24. Keep a “People File”

  25. Send handwritten notes

  26. Don’t get Buddy-Buddy with Your Superiors

  27. Don’t Hide an Elephant

  28. Be visible: Practice “WACADAD”

  • “Words are cheap and deeds are dear”
  1. Always take vacations

  2. Always Say “Yes” to a Senior Executive Request

  3. Never Surprise Your Boss

  4. Make Your Boss Look Good and Your Boss’s Boss Look Better

  5. Never Let a Good Boss Make a Mistake

  6. Go to the Library one day a month

  7. Add One Big New Thing to Your Life Each Year

  8. Study These Books

  • Obvious Adams, Acres of Diamonds, The Bible, The Art of War, The Book of Five Rings, On War, The Prince, Bartlett’s Familiar Quotations, Webster’s Third Unabridged Dictionary, The Forbes Book of Business Quotations, The Complete Works of Shakespeare, On Advertising, The Sun Also Rises, The Elements of Style, Huckleberry Finn, Anything by Thomas Jefferson

  • Of the list above, I’ve read the Bible (parts of it consciously, most of it as routine), some works of Shakespeare. E.B. White’s Elements of Style is a book that I need to read at some point, also letters by Jefferson.

  1. “Dress for a Dance”

  2. Overinvest in People

  3. Overpay Your People

  4. “Stop, Look, and Listen”

  5. Be a Flag-Waving Company Patriot

  6. Find and Fill the “Data Gaps”

  7. Homework, Homework, Homework

  8. Never Panic … or Lose Your Temper

  9. Learn to Speak and Write in Plain English

  10. Treat All People as Special

  11. Be a Credit Maker, Not a Credit Taker

  12. Give Informal Surprise Bonuses

  13. Please, Be Polite with Everyone

  14. Ten Things to Say that Make People Feel Good

  15. The Glory and the Glamour Came after the Grunt work

  16. Tinker, Tailor, Try

  17. Haste Makes Waste

  18. Pour the Coals to a Good Thing

  19. Put the Importance on the Bright Idea, Not the Source of the Idea

  20. Stay Out of Office Politics

  21. Look Sharp and Be Sharp

  22. Emulate, Study, and Cherish the Great Boss

  23. Don’t Go Over Budget

  24. Never Underestimate an Opponent

  25. Assassinate the Character Assassin with a Single Phrase

  26. Become a Member of the “Shouldn’t Have Club”

  27. The Concept Doesn’t Have to Be Perfect, but the Execution of It Does

  28. Record and Collect Your Mistakes with Care and Pride

  29. Live for today; Plan for tomorrow; Forget about yesterday

  30. Have fun, laugh

  31. Treat your family as your number one client

  32. No Goals, no Glory

  33. Always remember your Subordinate’s Spouses

  34. See the job through the Salespeople’s eyes

  35. Be a very tough “Heller Seller”

  36. Don’t be an Empire Builder

  37. Push Products, Not Paper

  38. To Teach is to Learn and to Lead

  39. Do not get discouraged by idea killers


The book on Amazon: How to Become CEO: The Rules for Rising to the Top of Any Organization